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In addition to public information, third-party applications may access some private information.
A user may grant a third-party application access to his or her profile without realizing the extent of the permissions being granted.
The information you share with your online contacts allows you to keep in touch without much effort. Social networks store information remotely, rather than on a user’s personal computer.
Social networking can be used to keep in touch with friends, make new contacts and find people with similar interests and ideas.
(See The Value of Behavioral Targeting by Howard Beales, sponsored by the Network Advertising Initiative)Social networks collect a lot of information about potential customers, which advertisers are very interested in using.
Social networks themselves do not necessarily guarantee the security of the information that has been uploaded to a profile, even when those posts are set to be private.